PGDM in Digital Marketing is one of the most popular programs, with many advantages for professionals looking to jumpstart their careers. Students who complete the program can work in top MNCs in the world.

PGDM in Digital Marketing – Overview

PGDM in Digital Marketing course focuses on providing students with a thorough understanding of the field and professional skills to meet the demands of today’s digital world. A 1 year PGDM course is the right choice for those who wish to enter this growing industry.

The digital marketing sector is booming and expected to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India had around 700 million Internet users, and the figures are expected to grow to over 970 million users by 2025.

PGDM in Digital Marketing course will help students to study all aspects of marketing, including social media, advertising, website development, and search engine optimisation. It also introduces them to all the modern aspects of computers, such as programming, HTML and operating systems.

Why Is PGDM In Digital Marketing So Popular?

Digital Marketing is a rising sector in India and around the world due to the evolution of the e-Marketplace. As we saw five years ago, we had to travel to a supermarket or shop to buy the needed items. Now with access to the internet connection and the introduction of numerous applications, we can order whatever we need to buy online without having to step out of our homes. This has become possible only with the growth of the digital marketing strategies implemented by entrepreneurs, businesses and big corporate names.

Eligibility Criteria For PGDM In Digital Marketing

Approx 500+ business institutions offer PGDM in Digital Marketing degree courses in India. PGDM in Digital Marketing course eligibility criteria differs from one university to another.

So, students should be aware of the 1 year PGDM course eligibility requirements. Let’s have a look at the points listed below-

• Candidates must clear previous degrees with approx 45-50% marks from any university.
• The students have to sit for an entrance test, and then only they will be eligible according to the score they obtain in the entrance exam.
• A high score in the aptitude test GMAT, CAT, CMAT, XAT, MAT, NMAT, PGCET, ATMA, KMAT, etc.

The 1 year PGDM course is one of the most famous diploma courses students can take to build their skills and knowledge in the market and business. After completing the degree, students can explore several career opportunities.

Career Opportunities After PGDM In Digital Marketing

Following are some famous career opportunities, along with their roles and responsibilities, which one can opt for after finishing a PGDM In Digital Marketing:

• Digital Marketing Manager – Digital marketing manager supervises and coordinates business activities. They also study the economic and political environment.
• Advertising Manager – The advertising manager’s role is to collect the artwork on time and approve it for publication. They also check the results of advertising campaigns.
• Brand Manager – The brand manager’s role is to use various mediums to handle the brand communication strategy. In addition, they maintain and establish new brand budgets.
• Client Servicing Manager – The client servicing manager’s role is to communicate with customers and maintain good relationships with them. They also oversee a team and train team members.
• Account Manager – The account manager’s role is to handle clients through email, phone, online presentations, etc. They also handle customer input and feedback.
• Business Development Manager – The business development manager’s role is to develop a plan for the growth of the business.

ConclusionPGDM in Digital Marketing degree enables students to be confident in handling and managing any challenging situation in the digital marketing world. They acquire the necessary skills and knowledge to become efficient digital marketing professionals. As most businesses nowadays rely on digital marketing professionals, pursuing this course from a reputed college or university is a great choice.